Affiliate Marketing Blog by Shawn Collins Affiliate marketing news and opinion from Shawn Collins, an affiliate marketer since 1997, co-founder of Affiliate Summit and author of Successful Affiliate Marketing for Merchants.

Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top left to get updates by e-mail.Forrester Research published a report, “Performance Marketing: How To Build An Effective Affiliate Program” earlier this month that provides an optimistic outlook for affiliate marketing.
Interactive marketers are in a performance mood [...]

The 2009 Affiliate Summit AffStat Report is now available for free at http://affstat.com/. The report can be viewed online or downloaded.
Over four-hundred and fifty affiliates were surveyed on their methods, preferences, and strategies for the 2009 Affiliate Summit AffStat Report.

The report features dozens of charts of data, based on the responses from the participating [...]

The 2009 Affiliate Summit AffStat Report will be available for free on Monday, June 15.

I collected responses for a completely unscientific poll over Twitter last week where I asked the question, “Affiliate marketers – were you in a Greek Letter Organization in college?”
Based on the results from 45 respondents, 76% of affiliate marketers were in a Greek Letter Organization in college.

Social fraternities and sororities made up 56% of the [...]

I blogged years ago about Greek Letter Organization membership in affiliate marketing.
Back in 2005, around 30% of respondents said they were Greek. Has that changed?

As for me, I am a member of Pi Kappa Alpha (Delta Psi chapter at the University of Maryland).
I know some of my affiliate marketing/PiKA brethren include Sam Harrelson, Brian Hawkins, [...]

Affiliate marketing in the UK will be worth more than £4 billion in online retail sales in 2009, according to a new report from Econsultancy.
The research, published in the Affiliate Marketing Buyer’s Guide 2009, estimates that the market grew by 22% in 2008 to a value of £3.82 billion.
Also, the report indicates that an estimated [...]

Econsultancy has launched their US Affiliate Census report, in association with MediaTrust.
Nearly 500 US-based affiliates were surveyed for the affiliate census, the ongoing aim of which is to shed more light on an industry that drives billions of dollars in online sales annually.
Some highlights…

More than half of US affiliates (51%) responding to this research [...]

Members of the eBay Affiliate Network team have authored an interesting white paper, The Coming Evolution in Affiliate Marketing: A Focus on Quality for the Search Engine Marketing Journal.
The white paper discusses insights the eBay Partner Network has gotten from performance data analysis that suggests that advertisers may be able to improve
ROI and performance by [...]

The 7th annual AffStat survey of affiliate marketing statistics is open now through February 28, 2009.
In the past, most AffStat surveys have been focused on affiliate managers, but this one is focused on affiliates, so please do not complete the survey unless you are an affiliate.
Data from the AffStat survey will be published [...]

Econsultancy has launched the second affiliate census report, in association with Affiliate Window.
More than 1,000 UK-based affiliates were surveyed for the affiliate census, and 34% described themselves as full-time affiliates, while 46% stated they were part-time affiliates, and 20% said they were “hobbyists”.
The economy doesn’t seem to be getting affiliates down, as only [...]