Affiliates were asked “Do you cloak/redirect links?” for the 2011 Affiliate Summit AffStat Report. The majority of respondents, at 59%, said no, and the remaining 41% indicated they do cloak their links. I’ve been cloaking affiliate links for as long as I can remember – first through meta redirects, then via an .htaccess file, before [...]
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Affiliates were asked “What is your preferred method of commission payment?” for the 2011 Affiliate Summit AffStat Report. It looks like affiliates are not so keen on getting their commissions issued by check anymore, as only 25% cited this as their preferred deliver of funds. Direct deposit is favored by 41% and 30% like PayPal. [...]
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Affiliates were asked “What is your preferred method for finding out information from an affiliate manager?” for the 2011 Affiliate Summit AffStat Report. Checking in on the company site was the most popular with 34% of affiliates choosing it. This was followed by 26% preferring mass email, and then 14% from network internal email. Blogs [...]
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Affiliates were asked “How do you most often find out about an affiliate program and then join?” for the 2011 Affiliate Summit AffStat Report. The answers were many and varied, including affiliate directories, search engines, and being contacted directly by affiliate managers. I discuss each of the methods mentioned in the survey results in chapter [...]
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Affiliates were asked “Have you successfully requested an increase in commission from an affiliate manager?” for the 2011 Affiliate Summit AffStat Report. Twenty-six percent of affiliates responded “yes” for this survey question. I’ve found from countless conversations over the years that many affiliates are unaware of the magical trick of asking an affiliate manager for [...]
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Affiliates were asked “Do commission payment policies (how often a program pays) affect your decision to promote an affiliate offer?” for the 2011 Affiliate Summit AffStat Report. Fifty-nine percent of affiliates responded “yes” for this survey question. This is somewhat of a non-issue for affiliate programs running in affiliate networks, since they have aggregated, monthly [...]
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Affiliates were asked “When signing up for an affiliate program, do you read the affiliate agreement?” for the 2011 Affiliate Summit AffStat Report. Fifty-three percent of affiliates responded “always” for this survey question. This should be of great concern to affiliate managers that nearly half of affiliates sometimes, rarely, or never read affiliate agreements. Over [...]
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Affiliates were asked “Do you promote your affiliate links in PPC search engines?” for the 2011 Affiliate Summit AffStat Report. Forty percent of affiliates responded yes for this survey question. Many affiliate marketers probably think of Google AdWords when they hear PPC, but there are many other players out there to consider, such as Yahoo, [...]
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Econsultancy has published the 2011 Affiliate Census for the UK, and it reveals many interesting data points. The survey of affiliates found almost half (48%) of respondents drive at least £5,000 per month (£60,000 per year) for advertisers, compared to only 31% of affiliates who were generating this much revenue in 2009. More than 300 [...]
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