Affiliate Marketing Blog by Shawn Collins

Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top right to get updates by e-mail.The September 2007 issue of Internet Retailer has an article on the argument of whether an affiliate program should focus on quality or quantity of affiliates.
In a world where bigger often [...]

[Read more →]

The August issue of Affiliate Classroom Magazine is now available and the focus this month is forgotten methods of generating traffic.
This issue touches on how offline advertising has a hidden goldmine of traffic and eager buyers; where to find this type of advertising; how to set up your offline campaign; and how to [...]

[Read more →]

I had a chat recently with the folks at Practical eCommerce magazine about the prospect of merchants utilizing their transaction confirmation page to run affiliate offers.
I’ve seen some merchants include affiliate offers on the main part of the site, which is certainly not going to make them popular with affiliates, however, I don’t see it [...]

[Read more →]

Kerri Pollard, vice president of client performance at Commission Junction was interviewed about issues and trends in affiliate marketing in the March 2007 issue of OMMA, the Magazine of Online Media, Marketing & Advertising.
OMMA’s Lynne Russo Whylly asked Kerri about the benefits of affiliate marketing, how the industry has evolved, challenges, best practices, and [...]

[Read more →]

Kate Kaye has written an article at ClickZ on how recent legislation may result in a migration of gaming affiliates to mainstream (i.e. insurance, financing, dating) affiliate programs. As far as I’m concerned, the more, the merrier.

[Read more →]

In late 2003 it seemed a perfect storm had swelled against the use of e-mail in affiliate marketing. The CAN-SPAM Act of 2003, signed into law by President Bush on December 16, 2003, made legitimate e-mail affiliates wary of clicking the “send” button.

[Read more →]

Affiliate marketing is a gamble. That’s no secret to affiliates rolling the dice every day on new offers and campaigns. Lately, affiliates that generally promote mainstream programs have begun trying their luck with gaming affiliate programs.

[Read more →]

From Affiliate Classroom Magazine, January 2006
What�s REALLY on the mind of today�s affiliate managers? And how do the issues that matter to merchants affect affiliates trying to get a foothold in the industry?
Now that Affiliate Summit West 2006 is over, we asked Anik Singal, CEO of Affiliate Classroom, what merchants were talking about at [...]

[Read more →]

Jay Weintraub, Director of Market Strategy for Revenue.net, wrote an interesting piece for Digital Moses on some data that came out of Affiliate Summit 2006:
In her opening keynote address at Affiliate Summit, Anne Holland of Marketing Sherpa, said that affiliate marketing bounties and commissions will reach $6.5 billion in 2006, or roughly 40% of projected [...]

[Read more →]

By Linda L. Goodman, Esq.
Recently, an e-mail marketer and its owners paid over $621,000.00 to settle a Federal Trade Commission Complaint that charged the Defendants and their affiliates with practices that violated federal laws.
The settlement included an injunction preventing the company and its affiliates from future violations of the CAN-SPAM Act and requires [...]

[Read more →]