AffStat 2013 Affiliate Marketing Statistics Report Now Available for Free

May 22, 2013 by

The 2013 Affiliate Summit AffStat Report is now available for free at AffStat.com. The report can be viewed online or downloaded.

AffStatMore than sixteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2013 Affiliate Summit AffStat Report.

The report features dozens of charts of data, based on the responses from the participating affiliates on affiliate marketing, social media, search marketing, blogs, email, and demographics of affiliates.

Feel free to use material from the report in blog posts, presentations, etc.

Just reference that the information came from the 2013 Affiliate Summit AffStat Report.

Get your free copy of the Affiliate Summit AffStat Report at AffStat.com.

Filed Under: Affiliate Managers, Affiliate Stats

Affiliate Summit East 2013 Hotel Sold Out, Yahoo Buys Tumblr, and the Virgin America Nerd Bird

May 21, 2013 by

On the May 20, 2013 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I talked about the hotel for Affiliate Summit East 2013 selling out, a letter to sell your boss on a conference, and guides on Pinterest to Philadelphia for Affiliate Summit.

Nerd Bird from Austin to San FranciscoI also mentioned the new “nerd bird” flight from San Francisco to Austin, Yahoo buying Tumblr, and where to find non-spammy affiliates.

This was a landmark episode in some ways, because it was the first time I exceeded the 7 minute maximum I set for the show. But nobody will be victimized by my rambling, as the recording is set to cut me off at 7 minutes no matter what.

Please review 7 Minutes in Affiliate Heaven on iTunes.

Show Links

Subscribe to 7 Minutes in Affiliate Heaven on iTunes

Subscribe to 7 Minutes in Affiliate Heaven on iTunes.

Filed Under: Affiliate Managers

Where to Find Non-Spammy Affiliates

May 20, 2013 by

Q: Where can I find non-spammy affiliates that aren’t just running coupon sites?

Shawn CollinsA: Without revealing your affiliate program, I see that you are running it through an affiliate network, and they offer lots of opportunities for enhanced placement and exposure of your affiliate program.

Check with your representative at the affiliate network about opportunities there.

Also, have a look around at who is promoting your competition on paid search and Facebook ads. Reach out to those affiliates if they are driving the traffic to their own sites, rather than directly to the merchant.

Another approach, which I did years ago to recruit quality affiliates, was to send out direct mail pieces.

I would research sites that made sense for my niche, and then pull together a database to contact those sites. Then I would have a postcard made with 3-5 value propositions for the affiliate program.

And then you’ve got your customers. Many are likely already unpaid evangelists for your company, because they like what you are doing. Harness their satisfaction and work on scaling up their voices.

Finally, I would suggest looking into conferences, where you can meet up with large volumes of affiliates in person.

I am not objective on this one, since I am a Co-Founder of Affiliate Summit, but each of the twice yearly conferences provide you a chance to meet more than 1,000 affiliates over three days – way more than you have time to meet.

Video: Where to Find Non-Spammy Affiliates video

Ask Shawn Collins your affiliate marketing question and it will be added on the affiliate blog.

Filed Under: Affiliate Managers, Ask Shawn Collins

Live Merchant Site Reviews at Affiliate Summit East 2011

May 19, 2013 by

This was a conference session titled Live Merchant Site Reviews from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City.

Affiliate Summit East 2011Session speakers:

  • Jeannine Crooks, Account Manager, buy.at (Moderator)
  • Mike Allen, President, Shopping-Bargains.com, LLC
  • Cresta Pillsbury, CEO, Superior Affiliate Management

Session description:

We will identify strengths & weaknesses separating top performing merchant sites from the masses, what makes sites affiliate-friendly & how affiliates should evaluate new merchant relationships.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Merchant

Session video:

Live Merchant Site Reviews video

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Filed Under: Affiliate Managers, Affiliate Summit

Affiliate Improv! at Affiliate Summit East 2011

May 18, 2013 by

This was a conference session titled Affiliate Improv! from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City.

Affiliate Summit East 2011Session speakers:

  • Daniel M. Clark, Founder, QAQN (Moderator)
  • Drew Bennett, Blogger / Photographer, BenSpark.com
  • Mike Buechele, Chief Performance Marketer, Adalytical
  • Jen Goode, Doodler in Charge, JGoode Designs
  • Wade Tonkin, Affiliate Manager, Fanatics.com

Session description:

Five industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices ?owing!

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Education

Session video:

Affiliate Improv! video

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Filed Under: Affiliate Managers, Affiliate Summit
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