Buying an Affiliate Site

by on December 2, 2008

Q: I’d like to buy/acquire an established affiliate site. Do you have any places you’d recommend to do this?

A: There are two sites where a lot of buying and selling of affiliate sites takes place: Digital Point and SitePoint.

Site auction at SitePoint.com

Some folks use eBay to search for affiliate sites for sale, too.

As far as determining the value of an existing affiliate site, part of the worth of a site will be the domain name. There are some third party domain appraisal services you can use to get an idea about the market value.

I would also encourage you to perform some due diligence on whether the content on the site is original.

And if they are trying to use a metric like an Alexa ranking to prove popularity of the site, don’t put too much stock in it, since it can be manipulated.

I would suggest asking to see the actual stats provided from their host to determine the most popular pages, referrers, traffic volume, etc.

Good luck.

{ 6 comments }

Shawn Collins December 5, 2008 at 3:11 pm

Try the links above to SitePoint and Digital Point.

Shopping Cart Template December 5, 2008 at 2:53 pm

Usually, as to how much will it cost someone to buy an established affiliate site?

Shawn Collins December 3, 2008 at 5:44 pm

Thanks for the info – I need to create a new opening music thing.

asrguy December 3, 2008 at 4:44 pm

Hey Shawn. I agree those are 2 good sites.

Some other comments:
-watch out for 3rd party “appraisal” scammers e.g. http://domainnamewire.com/2008/03/06/domain-nam…
-also get income stats AND cost stats. i.e. someone might claim $5k/mo income but it turns out they're spending $3500 in PPC…

Hey but more importantly… what happened to the cool tunes you had at the beginning of your vids? :)

Cheers.

Shawn Collins December 2, 2008 at 1:19 pm

That's just for part of the afternoon. I clear them off my desk periodically, so it doesn't look like I'm an addict or something.

WayneDog December 2, 2008 at 12:48 pm

You're definitely not drinking enough soda.

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