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Budgeting an Affiliate PPC Campaign

Posted by Shawn Collins on September 29th, 2008 | 4 Comments

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Q: Do you think $100 to $400 is enough to run a successful PPC campaign?

There are many variables missing with your question, which make it tough to gauge where you are with PPC.

I don’t know if that budget for you is daily, weekly, monthly, or some other period of time.

Also, it depends on how you define success. In my view, a positive return on investment for a PPC campaign is a success, but certainly I’d refer a 300% return over a 110% return.

So that ties into your ultimate goal. Do you want this to be a full-time job for you, or a hobby that nets you a few hundred dollars a month?

I would suggest that you start testing with a modest investment to get a feel for what works and play around with the systems a bit.

And then, just keep scaling up so long as it is profitable.

You could easily spend $400 a day with PPC, and if it’s returning a profit for you, that’s great.

You could do the same with $1,000 or $5,000 a day. It all comes down to whether you’re seeing positive returns, and perhaps how risk averse you are as you try to scale it.

  • Posted in Ask Shawn Collins
4 Comments
  1. On October 23 @ 1:46 am swetlana said

    Hi,
    My question to you is that, in case we take this up as a full time job, what are the prospects that we will continue to reap returns from it. Is there some way by which these returns can be increased so that it becomes worthy enough to be considered as a full time job?

    reply to this comment
  2. On October 23 @ 5:23 am Shawn Collins said

    It's not easy and comes with plenty of financial risk.

    If you know what you're doing, you can certainly make it a full-time job, but there is no universal equation on scaling up.

    It depends on your expenditure, niches where you focus, the extent of your testing, etc.

    reply to this comment
  3. On November 6 @ 2:49 am uwak said

    thanks for suggestion, as beginner still need more try and error…..with adwords, ypm and merchex adhere, thanks

    reply to this comment
  4. On November 6 @ 4:49 am uwak said

    thanks for suggestion, as beginner still need more try and error…..with adwords, ypm and merchex adhere, thanks

    reply to this comment
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