Branding an Unbrand

by on April 10, 2009

[audio:http://geekcast.fm/podpress_trac/web/1400/0/brandmouthing-4.mp3]

This week on the Brandmouthing podcast, I talk about branding a product or service that has no brand.

You know those lawn signs that seem to be in every city in the country with big, block letters screaming “SINGLE?”, followed by a domain the the name of the local town?

What’s that all about and is there money there?

You might be surprised.

Leech Marketing

Show Notes

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{ 4 comments }

Jessica Hartman April 11, 2009 at 11:30 am

I have always wondered about those signs, we have them on every street corner where I live.

Shawn Collins April 10, 2009 at 1:57 pm

Your Message@Jim Kukral:
I haven’t seen the hot tub signs, but plenty of “make money from home” scam signs.

Funny thing is there is some sign vigilante around here that will cut off part of a URL or phone number to ruin the signs.

Whenever I drive by one of those mangled signs, I do a fist pump for that anti-sign super hero.

Jim Kukral April 10, 2009 at 9:35 am

Meant to say hottub, not tube, lol.

Jim Kukral April 10, 2009 at 9:35 am

Do you have the ones that are selling “Hottube, Brand New” like I do as well as those?

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