BlogWorld Expo 2010 just finished up in Las Vegas at the Mandalay Bay Convention Center.
We had a booth at the conference for Affiliate Summit, and met up with lots of interesting folks that are looking to monetize their blogs, videos and podcasts.
Here is the view from the Affiliate Summit booth…
During some downtime, we got tattoo sleeves.
In addition to talking up Affiliate Summit West 2011 to visitors to our booth, we also announced a new feature of Affiliate Summit, the Monetize Summit.
This will be a special track at Affiliate Summit West 2011 that focuses on monetizing content. The theme of Monetize Summit is “It’s OK to Monetize”, and this really resonated with the BlogWorld crowd, as many visitors told us they can’t figure out how to earn income from their work.
There was a feeling among some bloggers in attendance that they would be selling out be earning money on their blogs. Some people just can’t be saved.
Also during BlogWorld, my Affiliate Thing podcast co-host, Lisa Picarille, joined us to conduct audio interviews that will be posted in the near future.
One of my favorite booths was from BlackBerry – I got to meet up with some people from my tribe to celebrate the best smartphone – the BlackBerry Torch.
In one of the more disturbing moments of BlogWorld, Jason Rubacky of ShareASale fashioned a mullet out of hair extensions to cultivate something of a Joe Dirt look.
Towards the end of BlogWorld, B. Bonin Bough and Stephanie Agresta held a signing for their book “Perspectives on Social Media Marketing,” and I got an autographed copy – thanks guys!
I’ll be reviewing that one in the near future.
I didn’t have a chance to see any breakout sessions, since I was at the booth, but I did get to peek in on the closing keynote.
This was a sort of talkshow format featuring Cali Lewis, Rob Barnett, Adam Carolla, Penn Jillette, and Jeff Hayzlett.
Photos: BlogWorld Expo 2010
Tomorrow, I am off to ShareASale ThinkTank in Half Moon Bay, CA.
{ 11 comments }
Looked fun, I want to go to something like this sometime.
There was some time between the closing of the expo hall and the keynote. I tore down my booth, went back to my room for a bit, then went back down for the keynote.
Maybe that gap in time played a role.
And also, the people that fly out that day.
I was wondering that myself. I ended up going home a day early because I lost my voice – but I was looking forward to the closing keynote. I wonder if a lot of folks ended up leaving early? Or maybe they were just running late trying to wrap up last minute connections.
I didn’t stay for the whole thing – not sure if more folks streamed in.
Is it me or did that closing keynote look dead? I know it is the end, but I’d expect more given the speakers.
It’s a date!
Likewise! I fully intend to monopolize 2 minutes of your time at ASW this year just to say hello. I think the last time we were in the same room that I remember fully was at the BlueSky party at SXSW in 2009! (Seriously – we must’ve been somewhere else since then – but that’s the last clear conversation I recall!)
There seemed to be less people with that perspective this year, compared with the last time I went to BlogWorld in 2008.
But the no money bloggers are vocal about it. I should have printed up “It’s OK to Monetize” t-shirts.
You’re absolutely right that there is a notion of “community” and “higher calling” in a lot of serious bloggers/creators that they think somehow forbids them from monetizing.
That sad part is that if they don’t monetize themselves, they will only become a cog in someone else’s marketing plan. Whether it’s their legions of followers being marketed to by a competitor on an eventual Twitter advertising platform, or a link they give to another site with great content that is monetizing, there is no way to remain pure. Instead, the correct strategy is to ethically monetize, remain true to your cause, and not broke because of hosting bills. I bet you had a hard time selling that concept — points for trying though.
Josh
Sorry to hear you lost your voice – I was looking forward to saying hello.
Thanks a lot for sending people our way!
So glad you posted photos from the expo floor! It was my intent to get there Saturday – but I went hone early after losing my voice entirely so never made it down there this year!
I did, however, send a number of bloggers your way – as I continue to do. The overlap between bloggers seeking to monetize and the affiliate group is far too small right now. Awesome idea about the new track. It should make it easier for people just exploring the idea of going to ASW to jump aboard without feeling as if they are out of their depth!
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