The following is what Ken Solano of MikeLitman.com had to say in response the the question, What is wrong with affiliate marketing and how can it be improved?
I feel that affiliate marketing has become very close to spam.
Those who do manage the managers only want a single avenue of continuum. I think to make affiliate marketing better, there should be a certain amount of freedom for the affiliate marketer.
How about putting together better incentive programs, instead of the usual ‘here is your $20 card from Amazon’?
How would you answer the question, What is wrong with affiliate marketing and how can it be improved? There are no right or wrong answers – just opinions that can help improve the industry.
The author of any response that is published at affiliatetip.com or affiliatesummit.com will receive a limited edition “It’s an affiliate thing, you wouldn’t understand.” t-shirt.
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