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There was a lot of buzz a couple months back when buy.at launched a beta affiliate program for Ticketmaster.
Then yesterday, there was a comment to that post from “April Kent”:
TicketNetwork.com is offering a much better commission rate with their affiliate program through Kowabunga. You can place banner or text ads on your site to direct traffic to TicketNetwork.com and when the customer you refer to TicketNetwork.com places a sale, you earn 12.5%commission on that sale! This commission rate is better than any of the other affiliate programs in the industry. Compared with Ticketmaster’s meager 1% commission rate, you’d be crazy not to join this program! For more info, visit http://www.ticketnetwork.com/affiliates/program.aspx.
I am not sure of the connection of “April Kent” to TicketNetwork.com, but as an affiliate, I am turned off by the strategy of belittling the competition to recruit affiliates.
I think an approach that accentuated the positive would have been more effective. But maybe that’s just me.
Either way, it’s always a good idea to keep an eye on all the players in a given vertical and test them yourself to see which results in the best EPC for you.
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