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Azoogle.com has announced that as of April 2, 2008 they will change their corporate name to Epic Advertising. This is real news, I think.
I’ve become a bit wary of all of the April Fools’ Day hijinks that seems to start in March and carry to April 2, so I am not sure.
As Scott Jangro blogged today, “Non-jokes are the new April Fools jokes.”
But then Sam Harrelson launched his new Big Idea Agency today, or did he? His homepage is worse than the one I made on AOL in 1996, but I digress.
Assuming the AzoogleAds “news” is news, Epic Advertising will be the overall brand, though they will retain the AzoogleAds name as a unit of Epic Advertising.
Epic Advertising encompasses two main units focused on online consumer traffic acquisition: AzoogleAds and Bazaar Advertising. AzoogleAds continues to provide broad-based traffic acquisition services leveraging the company’s leading performance-based ad network business. Bazaar Advertising continues to provide search engine management and marketing services, specializing in keyword discovery, purchase and optimization of online search campaigns. Epic Advertising will market both units as an integrated suite of services to its advertisers, with a focus on direct response customer acquisition and performance marketing.
The Epic Advertising brand will also include the Epic Ad Center (EAC), a do-it-yourself tool-kit for small- to medium-sized businesses that automatically creates display, search and coupon ads on a performance basis. Advertisers are able to target their campaigns geographically, demographically and behaviorally using the ads.
The press release was dated April 2 and the Epic Advertising site is nothing but a logo right now.
And the logo has me suspicious - either it’s fake or it reflects negative symbolism.
While the tagline is “How the Web is Won,” the person in the logo is holding up a white flag of surrender.
April Fools’ Day joke or Epic Logo Fail?