AzoogleAds Gets Significant Investment

by on February 14, 2005

TA Associates and Stripes Group Co-Invest to Support AzoogleAds’ Continued Profitable Growth

TORONTO–Feb. 14, 2005–AzoogleAds, a leader in performance-based online advertising, today announced the completion of a significant minority investment from leading private equity firms TA Associates and Stripes Group. The substantial investment underscores AzoogleAds’ market-leading position and proven ability to deliver value to its growing customer base. These funds will be used to support continued growth and increase the Company’s share of the multi-billion dollar online advertising market.

“We are pleased to lead this investment in AzoogleAds, a profitable and rapidly growing company,” said Brian Conway, a Managing Director at TA Associates, who joins AzoogleAds’ Board of Directors. “Our decision to invest is a reflection of AzoogleAds’ thriving affiliate network model, which has allowed it to become an innovative provider of targeted leads for advertisers.”

“AzoogleAds’ products and services deliver great value to publishers and advertisers. We intend to support AzoogleAds’ continued leadership in performance advertising and provide management with the tools to accelerate their execution of growth,” added Kenneth A. Fox, President of Stripes Group, who joins the AzoogleAds Board of Directors.

Complete release at http://biz.yahoo.com/bw/050214/145651_1.html

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