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Search Affiliates: Partners or Parasites?

Posted by Shawn Collins on March 19th, 2010 | 0 Comments

Search Affiliates: Partners or Parasites? presentation from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV.

Michael Jacobs, VP Products & Services, iMarketing LTD

Using real world case studies of Search and Affiliate integration, we will strike down the popular myths of search affiliates, and discuss how to integrate and improve ROI [...]

  • Posted in Affiliate Managers, Affiliate Summit

Free Affiliate Summit Passes at SES NY

Posted by Shawn Collins on March 18th, 2010 | 0 Comments

I am going to be at Search Engine Strategies in NYC on March 23-25, and I’ll have 20 gold passes to Affiliate Summit East 2010 to give away on Wednesday, March 24.
On the Wednesday of the conference, I’ll be wearing a shirt with a big QR Code, which when scanned will provide a code to [...]

Join Team Affiliate Summit for the 2010 Komen North Jersey Race for the Cure

Posted by Shawn Collins on March 18th, 2010 | 0 Comments

There is an Affiliate Summit team for the 2010 Komen North Jersey Race for the Cure, and we’re looking for more team members.
The 5k run/walk is taking place Sunday, April 25, 2010 at Essex County Branch Brook Park in Newark, NJ.

You can also join the team and participate in the 1.5 Mile Fun Walk. And [...]

  • Posted in Affiliate Managers, Affiliate News, Affiliate Resources

CEO of Pepperjam Parent Company on Undercover Boss

Posted by Shawn Collins on March 17th, 2010 | 0 Comments

Michael Rubin, the Founder, Chairman, and CEO of affiliate network Pepperjam’s parent company, GSI Commerce, will star in this Sunday’s episode of the CBS reality series “Undercover Boss.”
The episode will be broadcast on CBS at 9:00 PM EST on Sunday, March 21, 2010.
The show follows executives as they slip anonymously into the rank and file [...]

  • Posted in Affiliate News

Words That Work by Frank Luntz

Posted by Shawn Collins on March 17th, 2010 | 0 Comments

Words That Work by Frank Luntz is one of my favorite business books.
You may know Frank Luntz from TV appearances around election time. He has a dial system that reflects how voters react to the words of political candidates.

Frank Luntz has also worked with dozens of Fortune 500 companies to fine tune the use of [...]

History of the Advertising Tax

Posted by Shawn Collins on March 16th, 2010 | 0 Comments

The advertising tax (née Amazon tax, affiliate tax, and Internet tax) issue is a threat to affiliate marketers across many states these days, but where did this legislative menace originate?
For the uninitiated, the advertising tax is essentially a plan to tax any Internet transactions from merchants who have affiliates in a given state.
The origins of [...]

  • Posted in Affiliate Managers, Affiliate News

Great SEO Plugin for WordPress, Party at SES, and Monetizing Corey Haim

Posted by Shawn Collins on March 16th, 2010 | 0 Comments

[Audio clip: view full post to listen]
This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talked about advertising tax updates, Shawn aching after a triathlon, merchants with nexus in various states, and the future of buy.at.

Also, the new Scribe plugin for WordPress, monetizing Corey Haim, Affiliate Summit, and an affiliate get together [...]

Optimizing Potential of Parked Domains

Posted by Shawn Collins on March 15th, 2010 | 0 Comments

I am guilty of buying domains on a frequent basis, and never doing anything with 95% of them.
I’ve heard about various services that would enable me to monetize the majority of my domains that just sit parked or forwarded to another domain, but which is best?
The one option I looked over was CashParking from GoDaddy, [...]

  • Posted in Affiliate News, Affiliate Opinions

Frank Roche at the Audience Conference 2009

Posted by Shawn Collins on March 14th, 2010 | 0 Comments

[Audio clip: view full post to listen]
Frank Roche, who is a writer, businessman and well known expert on HR matters, was a speaker at the first Audience Conference on Friday, November 6, 2009 in New York City.
He is the author of Know HR, co-owner of iFractal LCC with Sarah Chambers, and a regularly-featured speaker [...]

  • Posted in Affiliate News

Internet Marketing Legal Issues Book

Posted by Shawn Collins on March 13th, 2010 | 0 Comments

Internet Marketing from the Real Experts is not really a legal book. There are 130 articles in Internet Marketing from the Real Experts, and 9 of those articles are about legal issues that impact affiliate marketers.
The book has 88 authors, and in addition to the legal coverage, there are articles on affiliate marketing, email, search [...]