M:Metrics and AdMob have announced their findings on audience composition for mobile advertising.
Research conducted by M:Metrics and AdMob finds that mobile advertising effectively reaches the most desirable, most elusive media consumers, with 18 to 34-year-olds comprising 65.5 percent of respondents on the AdMob publisher network.
The data was collected during Q3 2007 via more than 2,000 mobile sites, and it reveals lots of diversity in the mobile media audience.
Interesting information, and it should be helpful to affiliates in their quest to target mobile traffic.
See http://www.emediawire.com/releases/2007/9/emw554891.htm for more details.
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