[audio:http://geekcast.fm/podpress_trac/web/151/0/asw08-4d.mp3]
The audio from educational sessions at Affiliate Summit 2008 West will be made available at GeekCast.fm.
Listen in to the Asymmetric Warfare: Battling Fraudulent Affiliates session.
Session description: A few bad apples can seriously undermine an otherwise successful affiliate program. Stop playing Whack a Mole. Advanced, hands-on techniques to combat these rogues en masse will be presented.
- Graham MacRobie, President and CEO, CitizenHawk, Inc. (Moderator)
- Larry Adams, Affiliate Product Manager, DoubleClick Performics
- Jason Hayden, Internet Brand & Domain Name Manager, Greenberg Traurig
- Joshua Sloan, Director of Online Marketing, 1&1 Internet, Inc.
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I heard this presentation at ASW and it was great!! A must for any AM. I have PowerPoint slides if anybody wants!
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