Ask Shawn Collins: Small, Successful Affiliate Programs

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Is it possible to run a successful affiliate program without using CJ or any of the other big affiliate networks?

It’s all about perspective and what you consider to be a success. The bigger affiliate networks provide lots of services and features, but they are not a magic bullet.

Personally, I’d say that if your affiliate program provides an incremental 20% or more in transactions, it is a success.

Your choice of affiliate network is just one piece of the puzzle.

No matter whether you use a big affiliate network or a home grown solution, you must have proactive affiliate management and a compelling offer to achieve success in affiliate marketing.

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Got an affiliate marketing question? Ask it anonymously at http://www.askshawncollins.com/ and I’ll answer it for you in the AffiliateTip.com blog. Read the Ask Shawn Collins archives.