Ask Shawn Collins: Monitoring E-mail Affiliates

March 29th, 2007 · Comments

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How can I monitor my affiliates who are using e-mail to be sure they are being CAN-SPAM compliant?

I’ve got two tools I’d recommend that you check out. First is LashBack.com, where they have a suite of tools to enable advertisers to monitor affiliate CAN-SPAM Act compliance.

Also, there is UnsubCentral.com, which enables you to manage your e-mail suppression list(s). This tool enables you to protect your suppression data via MD5-encoding, as well as controlling which affiliates can even access this information and e-mail creative.

Check out those two products and take them for a test drive.

If you don’t have the budget for LashBack.com and/or UnsubCentral.com, you can monitor your affiliates the old fashioned way - opt-in to their list(s). This is not perfect, since their “real” list might not be out there for you to subscribe.

An important thing to note - be selective about which affiliates are able to send out e-mail. Don’t just make the creative and suppression list(s) publicly available, or else you may well get a call from the FTC due to spamming affiliates.

See more affiliate marketing questions answered on Affiliate Tip TV at YouTube.