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Ask Shawn Collins: Monetize an E-mail List

July 26th, 2006 · Comments

Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top right to get updates by e-mail.

I have a list of 20,000 opt-in small business owners. How much do you think could be made each month with affiliate offers?

There are a lot of factors that will determine the affiliate commissions you can earn monthly from a given e-mail list: how often you mail to them, open rates, age of the list, etc.

I would suggest having a look at the various affiliate and CPA networks to scout out offers that will appeal to your audience.

Also, have a look at DataOverdrive. They offer list management, list brokerage and data hygiene services.

After you’ve settled on some offers you’d like to test, try sending them out to a sample of your list - maybe 10-20% of your subscribers - to see how they respond. Don’t send new offers to your whole list.

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Got an affiliate marketing question? Ask it anonymously at http://www.askshawncollins.com/ and I’ll answer it for you in the AffiliateTip.com blog. Read the Ask Shawn Collins archives.

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