Ask Shawn Collins: Building an Affiliate Network

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What are the characteristics of an affiliate network that would make it compelling for affiliates and merchants to join?

First things first – I don’t know that the world really needs another affiliate network. There are already so many other there, especially in the CPA network area, I’ve got to wonder how they all even survive. Why would an affiliate join so many different networks?

As far as what affiliates are looking for in a network, I’d say a competent tracking technology and quality support staff, plus compelling, unique offers for them to run.

On the merchant side, one thing you’re going to want to deliver to them, of course, is a stable of performing affiliates.

It’s sort of a Catch 22 there, because starting from scratch you won’t have either one.

Another lure for the merchants would be to already have some big name merchants on your roster.

Unless you have a lot of resources and funding, you might want to rethink whether this new affiliate network is the right move for you.