Ask Shawn Collins: ASOS and Affiliate Marketing
Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top left to get updates by e-mail.
What is your perspective on the recent interview over at New Media Age magazine with Nick Robertson, CEO of ASOS?
First, let’s start with the quote that’s gotten the UK affiliate blogs stirred up…
“Next year we’ll reintroduce affiliate marketing but as it should be, as opposed to affiliates as they were. [There'll be] no silly commissions being paid to grubby little people in grubby studios growing income at our expense, getting in the way of genuine sales.”
Now unless there is some sort of language barrier there, and I don’t think there is, apparently Nick is a little confused or something.
I can’t really imagine what the motive is behind that statement, but if he really anticipates relaunching the affiliate program with that perspective, I think he’s in for a rude awakening.
I don’t think affiliates are going to be willing to promote ASOS, and in all likelihood there will be some sort of boycott against the brand and affiliate program by affiliate marketers.
I think this new way of affiliate marketing he has in mind is going to be nothing but a mirage.
See more affiliate marketing questions answered on Affiliate Tip TV at YouTube.
Subscribe to the Affiliate Tip TV channel on YouTube.
- Posted in Ask Shawn Collins
8 Comments
-
On May 2 @ 8:52 am posted[...] and subsequent interest were covered extensively on a number of affiliate blogs and even on a youtube video. Affiliates were not happy and ASOS were unforthcoming in a statement whilst Nick was apparently [...]
-
On May 2 @ 10:57 am posted
[...] the time of his initial comments, Mr. Robertson shared plans to re-launch the affiliate program… Next year we’ll reintroduce [...]
-
On May 22 @ 11:44 am posted
[...] got to wonder if this will be something of a “grubby little affiliate” incident for Overstock – something that mobilizes affiliate sentiment against Overstock for [...]
-
On February 4 @ 9:42 am posted
[...] got to wonder if this will be something of a “grubby little affiliate” incident for Overstock – something that mobilizes affiliate sentiment against Overstock for [...]
*arghhh* My ears are bleeding *grins*
Great and entertaining video, as always
After that presentation, I think Nick will have to re-consider the word “grubby” … I know I would!
reply to this commentPublic enemy was one thing, but not my billy joel, c’mon.
Where’s the donate button for no more songs? hehe
reply to this comment> Public enemy was one thing, but not my billy joel, c’mon.
You can’t dog me when you mix up Billy Joel with the Beatles.
I guess my singing voice is sort of Joelesque.
reply to this commentShawn already knows this..
He only made the UK Trade Magazine New Media Age..
“It’s rare for a story in NMA to spark a bespoke video response on YouTube. Even rarer (sadly) for that response to be in the form of a reworded Beatles song. However, that’s exactly what our reporting of ASOS CEO Nick Robertson’s description of affiliates as “grubby little people” spawned. His comments spread like wildfire online, both in the UK and across the Atlantic, with affiliates up in arms over his view of the discipline – especially as it was affiliate marketing that was largely responsible…”
http://www.nma.co.uk/Articles/32293/View of affiliates is theirs to determine.html
Shawn you crazy American ;0)
reply to this comment