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Are Affiliate Networks Ready for Mobile?

Posted by Shawn Collins on September 13th, 2007 | 4 Comments

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There has been a lot of buzz in recent years about mobile transactions and affiliate marketing, but I haven’t really seen much of it in practice.

But today there was an interesting article in Adotas, “Shop Online On Your Sprint Phone“:

Today, Sprint Nextel Corp has launched a mobile portal designed to allow shoppers to buy 7 million products from 30 online retailers. Some of these retailers include Wal-Mart, shoes.com and bluefly.com.

Exciting stuff, and certainly a big opportunity for affiliates that can move quick and establish a mobile presence with a unique value proposition.

But the question I have – is this all trackable by the affiliate networks?

I sure hope so, but I’m not clued into the nuances of mobile browsers and whether they act the same as regular Web browsers.

  • Posted in Affiliate Opinions
4 Comments
  1. On September 13 @ 5:04 pm Sam Harrelson said

    Kerri Pollard of CJ said CJ’s pixel tracking will work for mobile. I’ve got no reason to think that’s not the truth, so this could get interesting quickly.

    reply to this comment
  2. On September 13 @ 6:01 pm Shawn Collins said

    Anybody have a Sprint Nextel phone? I’d love to test it. I’ll share my cc info with anybody willing to test through their affiliate link and I’ll buy something.

    reply to this comment
  1. On September 13 @ 11:52 pm Sponsormob posted

    Mobile Marketing through Affiliate Networks…

    At Sponsormob we have been doing mobile marketing through common affiliate networks for a variety of merchants for a while now. Yes, it works, however we prefer merchants with batch tracking as pixel tracking tends to be a bit inaccurate due to connect…

  2. On September 17 @ 2:24 pm Mobile Advertising is the Future at CostPerNews posted

    [...] Shawn Collins asked the question last week if affiliate networks were ready for mobile.  I’m not sure they are (although there was mobile talk at last week’s CJU). [...]

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