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Adam Schwartz from CouponSurfer.com shared an interesting article with me about Amazon.com, and their apparent plans to become an affiliate themselves.
Amazon.com Inc. is testing a new paid advertising program that will drive shoppers away from products on its own Web site.
On some Amazon product detail pages, competing or complementary items and their prices now appear in a list of text-link ads under headings such as ”Available at these other websites.”
When shoppers click, the advertiser’s site opens in a new window.
And Amazon makes money for sending the user along — sometimes more than if it had held onto the shopper.
More details at nytimes.com.
As an Amazon affiliate, this sort of leak would be troubling to me, unless there is some way they would be compensating affiliates in these instances.
If it just becomes a matter of tough luck to the affiliates, I have plenty of options for my affiliate traffic, and I’ll shift it elsewhere.
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