Age of Ingenuity in Affiliate Marketing

I just got back from Chicago, where DoubleClick Performics hosted more than 300 advertisers and publishers at the Ritz-Carlton Chicago for their Age of Ingenuity Client Summit, which ran August 13-14.

The Performics event featured a packed schedule of presentations, panels, and networking, including a compelling keynote by bestselling author of Freakonomics, Dr. Steven D. Levitt.

“The attendance at our summit by more than 300 of our clients is a testament to the passion that these marketers have for digital media and their commitment to the online channel,” said Stuart Frankel, president of DoubleClick Performics. “Attendees include many new clients, and content includes important best practices, new services and ingenious trends in online marketing.”

Here’s a shot of Connie Berg of Flamingo World, me, and Stephanie Agresta of Stephanie Agresta Consulting at the Performics Client Summit…

And picture of the Age of Ingenuity Panel at the Performics Client Summit…

Great event, and I even came away with the recipe for the lunch today: Herb Grilled Chicken Breast and Whole Roast Baby Fingerling Potatoes with Tangy Lemon-Basil Aioli.

More details at http://www.performics.com/clientsummit/.

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2. The Affiliate 2.0 Litmus Test
3. Performics Tops Deloitte’s Technology Fast 50 list
4. Performics Offers Self-Managed Option with AffiliateDirect
5. Social Media Strategies in Affiliate Marketing