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There is a lot of fuss and discussion about how to leverage Web 2.0 as an affiliate. Some folks think it simply cannot be done.
I’m inclined to disagree. When the method for generating affiliate cash from something is not abundantly obvious, that’s not a problem, it’s an opportunity.
Diane Court: Nobody thinks it will work, do they?
Lloyd Dobler: No. You just described every great success story.
Not so long ago, it was pretty common to think that affiliates couldn’t really do anything with video. Then applications like BubblePLY and Web Video Zone turned that pessimism upside down.
The early adopters of video as affiliate creative are making things happen.
Chris Sanderson of AMWSO posted a couple days ago about how he utilized LinkShare RSS to set up video coded with affiliate links.
Last week, Sam Harrelson wrote about Twitter and Tumblr on Cost Per News. The comments in that post include some back and forth with Jonathan (Trust) and Sam about whether these technologies can really be used by affiliates to make money.
In my opinion, these sites and many others with the Web 2.0 tag can be used easily as doorways into your revenue generating sites.
One example of how I’m working with my Tumblr page is that I have Tumblr pulling in feeds for my blogs and blog comments. Visitors to those blogs via Tumblr are potential leads for me for affiliate offers and Google AdSense ads.
My Tumblr blog was quickly indexed in Google. I just created it last week and it’s coming up in SERPs already.
Another way I am experimenting with Tumblr is to combine it with CaRP, a free RSS to HTML converter. Since Tumblr enables me to aggregate my blogs and other media, I can then push that output via CaRP to any of my pages as keyword rich spider food.
I’m sure there are still plenty of skeptics about this whole Web 2.0 thing. Fine with me - keep putting up those 468×60 banners while I blaze a trail and smile.
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