Affiliate network Affiliate Window recently shared data that the US online travel market has grown exponentially in the last 12-24 months, and it reached $313 billion in 2012.
Affiliate Window has experienced the growth firsthand with a range of new travel and tourism brands joining the network in 2012.
New brands for the affiliate network include tourist attractions and entertainment parks, Legoland Discovery Centers, Sea Life and Madame Tussauds, as well as travel guide retailer, Lonely Planet.
These brands, in addition to online hotel search agencies Tripalertz and Agoda, are all reporting positive growth through the performance marketing channel.
Further, Travolution forecasts that half of all online travel bookings will be made via a mobile device by 2017, and according to IDC, by 2015 more users will access the internet through their mobile devices than anything else.
Given this information, it’s great to hear that 85% of retailers on the Affiliate Window network have created mobile-optimized websites.
As of December 2012, Affiliate Window reports 14.72% of all sales were through mobile devices (including tablets), with 5.8% being cell phone only sales (tablets excluded).
With 19.04% of Affiliate Window network traffic now being mobile, and a conversion rate of 4.37%, the network anticipates more and more travel programs looking to adopt mobile, and affiliates would be wise to do the same.