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Things are heating up in the CPA soap opera that is the lawsuit between ThinkPartnership and Direct Response Technologies.
On the heels of a May 17 press release from Direct Response, they are now trafficking an ad that touts DirectTrack as being “So Good, Our Leading Competitor Uses It.”
For clarification sakes, the “leading competitor” is KowaBunga! Technologies, and the user of the DirectTrack technology is PrimaryAds. Both are Think Partnership companies.
Todd Farmer, CEO of KowaBunga, responded to the ad and press release via his corporate blog:
We’ve been asked to comment on the situation with PrimaryAds and our competitor but we will not at this time. We will continue to create software and services that lead the market. Our integrity as a company speaks for itself, therefore, we don’t need an ad campaign or press release to prove otherwise.
Now this is hardly the East Coast vs. West Coast rap wars, but it’s sort of a geek’s equivalent.
Anyhow, in just a couple of weeks, the three companies at the center of this whole beef are running booths at Affiliate Summit 2005.
The intimate settings (only fifteen booths) will bring all of the players into close quarters for two days with Direct Response (booth 2), KowaBunga (booth 14), and PrimaryAds (booth 9) composing a sort of triangle of death on the exhibit floor.
Given the propensity for crazy stuff to happen at trade shows, we’ve doubled up on security to keep the peace.
As far as the other booths at Affiliate Summit 2005, here’s a rundown:
#1 - Advertising.com
#2 – Direct Response Technologies
#3 – PartnerCentric
#4 – AdDrive
#5 – CommissionSoup.com
#6 - TeamFanShop
#7 – YFDirect
#8 – LeadClick Media Inc.
#9 - PrimaryAds
#10 – LowerMyBills.com
#11 – TheBizOppNetwork
#12 – ReferBack
#13 – COPEAC
#14 – KowaBunga! Technologies
#15 – XY7.com