MarketingSherpa has released a recap on Affiliate Summit. They’re just back from the show and they’ve put together their notes on a number of topics, including:
- Search marketing & affiliates
- Blogs: two best tactics
- Staffing – hiring a good manager
- How the networks are competing
Anne Holland starts off with the story of one of the success stories that attended the conference:
Claud Dorton, a gruff white-haired gentleman who says “I’m so old I was in high school when they invented the Univac,” bought a used PC for $290 in 2000. His retirement income was too tight to stretch to a dial-up account (in fact he didn’t even have a working phone line). So he wrote and saved articles to a disk. Then once a week he headed over to the public library to update his personal Web site.
Dorton was a bit lonely and saw the Internet as a way to share a lifetime’s worth of poker playing tips with the world. Then one day he received an email from a for-profit poker site seeking affiliates, and the rest is history. “On a bad month I make $60,000,” he told me.
See the complete report at http://www.marketingsherpa.com/sample.cfm?contentID=3157
Comments on this entry are closed.