Q: I have a site with over 500 pages with an average of three pages read per visitor. Now, I have a few products, which are equally good. My question is… should I promote one at a time, or should I spread it out on different pages, so that when a visitor goes to another page, they see a different product?
A: I would suggest setting up the site with a content management system, such as Drupal or WordPress, where you will have everything sorted into categories with a logical hierarchy.
And then, you can have a page dedicated to each product, and then as you categorize them, the category pages will update dynamically.
This will be similar to the structure of a data feed driven site, but it would have to be created manually.
You can see an example at WeViews.tv, which is an affiliate site created my my Affiliate Summit partner Missy Ward and me.
Each post is in one or more categories, so visitors reach the site by listings in the search engines for the individual posts, and they get there via categories or drill down from the home page.
{ 3 comments }
Yes, the CMS is best and Word Press ROCKS!! Almost everything is on auto, basically, all you have to do is add your content
Yes, the CMS is best and Word Press ROCKS!! Almost everything is on auto, basically, all you have to do is add your content
Hey Shawn,
Great advice when its followed up with an example. [respect]
I have successfully used Drupal to set products up via categories. I highly recommend trying the 'Faceted Search' module for an advanced yet user friendly way to manage your individual affiliate pages.
Keeping categories isolated and tightly themed will increase your organic ranking potential. Loaded the pages with 'Buying Frame' keywords will attract a higher converting crowd (buy, price, review, scam, fix, cure, compare, best, top).
I like to select a high converting products to feature (with flashy graphics) on each category page.
Regards
JD
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