Affiliate Programs Need Strong Auditor

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Back in the early days of affiliate marketing, the number of affiliates in the program determined its success. In December 1999, at the Affiliate Solutions NYC conference, jaws dropped during the keynote from Tim Choate, then the president/CEO of FreeShop. He boasted about his network of more than 100,000 affiliates.

The crowd was in awe of this six-figure accomplishment. This was a time when affiliate managers didn’t bother themselves with silly stuff like quality control, brand liabilities and such.

Continued at http://www.dmnews.com/cms/dm-news/affiliate-marketing/37228.html