Affiliate Marketing Blog by Shawn Collins

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There has been a lot of discussion lately at Sam Harrelson’s Cost Per News blog about whether and how affiliates can leverage Web 2.0 to generate transactions.

One of the recent discussions was titled, “Can YouTube Work With Affiliate Marketing?“, and I’ve got an answer for that one.

I came across a site, currently in Beta, called BubblePLY.com which enables affiliates and anybody else to easily make creative additions to any online video.

BubblePLY employs technology where a transparent layer, known as a “PLY” is created. This PLY is placed on top of a video, and according to PLYmedia, the company that developed BubblePLY, this does not infringe upon the original content owner’s rights as their video is never altered, edited nor copied.

On this layer, you can add “Bubbles” like the kind in comic strips. They give the option of inserting speech, thought or commentary captions, and any of these bubbles can include comments, links and other effects. There are plans to add pictures and sounds soon.

Anyhow, BubblePLY works with videos from over a dozen sites, including YouTube, MySpace and Google Video.

I threw together an example of how an affiliate could leverage BubblePLY and YouTube in a matter of five minutes.

I inserted the URL for a video from French Maid TV on how to register a domain at GoDaddy.com and inserted links to GoDaddy.com in a number of places in the video.

According to Ilan Leibovich of BubblePLY, they don’t intend to be a community. Rather, they are focusing on being a tool that can be easily used in other sites.

So the affiliate can use sites like YouTube as content providers and then feature the video on their own site.

In addition to using videos on the various video sites, I think there are a lot of other interesting ways for affiliates to work with BubblePLY. For instance, they could purchase some royalty free stock footage and funny it up with bubbles - all the while tying it into whatever product or service they are promoting.

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