Affiliate Marketing Blog by Shawn Collins

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Pan-European affiliate network TradeDoubler has acquired all shares in the Interactive Marketing Works Ltd and its subsidiaries (‘The IMW Group’), which includes The Search Works and those companies trading as The Technology Works.

The purchase price for The IMW Group was £56 million.

The IMW Group consists of two trading entities, ‘The Search Works’, a search engine marketing agency and ‘The Technology Works’, a technology provider for search engine marketing, whose products include ‘BidBuddy’ - a search management technology.

The acquisition complements and expands TradeDoubler’s existing performance-based product portfolio which includes affiliate marketing, online advertising campaigns, pay-per-call and an online tracking and ad-serving technology.

“Product expansion and further internationalisation are key components in TradeDoubler’s growth strategy. The acquisition addresses both these areas by rolling out The Search Works and The Technology Works throughout Europe and by utilising The Technology Works’ Asian foothold to assess the roll out of TradeDoubler’s product offerings into Asian markets.” says William Cooper, CEO, TradeDoubler.

TradeDoubler also released its second quarter financial results today. Revenues for the period from April to June 2007 increased by 27.9%, compared to the same period in 2006, to reach SEK 512.6 million (approx €56m) and gross profit was up 25.4% to SEK 143 million (approx €15.5)

Visit TradeDoubler at http://www.tradedoubler.com.

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