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Kerri Pollard, vice president of client performance at Commission Junction was interviewed about issues and trends in affiliate marketing in the March 2007 issue of OMMA, the Magazine of Online Media, Marketing & Advertising.
OMMA’s Lynne Russo Whylly asked Kerri about the benefits of affiliate marketing, how the industry has evolved, challenges, best practices, and where affiliate marketing is headed five years from now.
Read the article, “Performance Anxiety: Affiliate Marketing Adds Value As Lead Generation Grows More Complex.”