Comments on: Affiliate Marketing ROI http://blog.affiliatetip.com/archives/affiliate-marketing-roi/ Affiliate marketing news and opinion from Shawn Collins, an affiliate marketer since 1997, and co-founder of Affiliate Summit. Wed, 08 Feb 2012 17:44:10 +0000 hourly 1 http://wordpress.org/?v= By: Shawn Collins http://blog.affiliatetip.com/archives/affiliate-marketing-roi/comment-page-1/#comment-71412 Shawn Collins Tue, 01 Jan 2008 18:11:44 +0000 http://blog.affiliatetip.com/archives/affiliate-marketing-roi/#comment-71412 Hello Emna - In the past, when I worked on an affiliate program with leads, we were able to assign an amount to the value of a lead, so we worked that into the ROI analysis. In that case, it was a free membership, and we had formulated that each new member averaged into a certain amount of revenue for us, so it was a similar ROI calculation. Hello Emna -

In the past, when I worked on an affiliate program with leads, we were able to assign an amount to the value of a lead, so we worked that into the ROI analysis.

In that case, it was a free membership, and we had formulated that each new member averaged into a certain amount of revenue for us, so it was a similar ROI calculation.

]]> By: emna http://blog.affiliatetip.com/archives/affiliate-marketing-roi/comment-page-1/#comment-71410 emna Tue, 01 Jan 2008 17:28:18 +0000 http://blog.affiliatetip.com/archives/affiliate-marketing-roi/#comment-71410 Hi Shawn, First of all, I would like to thank you about the very rich and interesting content of your blog. And I’ m begging you to keep going with it because we need active affiliate marketers to teach us the pillars of the affiliate marketing and show us the trends of this powerful industry. About the ROI, the response that you gave is applied only in the case of a cost per sales campaign where you can calculate the revenue. It’s a quantitative indicator, so it’s easy to get the ROI. What if the programme is based on lead generation or even impression? In these cases the indicators are qualitative, so you can calculate the costs but not the revenues. That’s why we should consider 2 types of ROI, an economical ROI for the cost per sales programmes and the other it’s a media ROI based on click rates or lead conversion. “I hope I’m clear. Because I used to writing in French” Hi Shawn,

First of all, I would like to thank you about the very rich and interesting content of your blog. And I’ m begging you to keep going with it because we need active affiliate marketers to teach us the pillars of the affiliate marketing and show us the trends of this powerful industry.

About the ROI, the response that you gave is applied only in the case of a cost per sales campaign where you can calculate the revenue. It’s a quantitative indicator, so it’s easy to get the ROI. What if the programme is based on lead generation or even impression?
In these cases the indicators are qualitative, so you can calculate the costs but not the revenues.
That’s why we should consider 2 types of ROI, an economical ROI for the cost per sales programmes and the other it’s a media ROI based on click rates or lead conversion.

“I hope I’m clear. Because I used to writing in French”

]]> By: Affiliate Marketing Blog - Partnerprogramme und Co. auf Affiliate-Infos.de » Blog Archive » ROI eines PPs http://blog.affiliatetip.com/archives/affiliate-marketing-roi/comment-page-1/#comment-36598 Affiliate Marketing Blog - Partnerprogramme und Co. auf Affiliate-Infos.de » Blog Archive » ROI eines PPs Sun, 30 Sep 2007 11:54:43 +0000 http://blog.affiliatetip.com/archives/affiliate-marketing-roi/#comment-36598 [...] Shawn sprach kürzlich die Thematik ROI eines Affiliate Programms an. In seiner sympathisch simplen Art erklärt Shawn, wie der Merchant kalkulieren muss: Affiliate [...] [...] Shawn sprach kürzlich die Thematik ROI eines Affiliate Programms an. In seiner sympathisch simplen Art erklärt Shawn, wie der Merchant kalkulieren muss: Affiliate [...]

]]> By: Emilio Yepez http://blog.affiliatetip.com/archives/affiliate-marketing-roi/comment-page-1/#comment-36164 Emilio Yepez Thu, 27 Sep 2007 19:08:26 +0000 http://blog.affiliatetip.com/archives/affiliate-marketing-roi/#comment-36164 Hello Shawn, I want to say that I really enjoyed reading your Blog today concerning a frequent question asked by many Merchants in our industry. I would also like to echo or add that launching an affiliate program has many key components. A good point made by you today concerns one of the most obvious but most frequently over looked areas when launching a program and that is “launching a lousy affiliate program” from day one. It seems that because of a lack of knowledge or experience, Merchants don’t always consider the initial point of entry into the affiliate marketing channel and in turn suffer negative repercussions which include loss of time, money and affiliate relationships. Adequately preparing and launching a positive and strategic affiliate program from day one is critical and will save a Merchant weeks and months of time spent on damage control. At the end of the day, I think we can all agree that a Merchant would rather focus on more important things like growing and supporting a healthy affiliate program and receiving a higher ROI, than wondering what the heck happened! Nice article Shawn! Emilio Yepez Andy Rodriguez Consulting emilio@andyrodriguez.com Hello Shawn,

I want to say that I really enjoyed reading your Blog today concerning a frequent question asked by many Merchants in our industry.

I would also like to echo or add that launching an affiliate program has many key components. A good point made by you today concerns one of the most obvious but most frequently over looked areas when launching a program and that is “launching a lousy affiliate program” from day one.

It seems that because of a lack of knowledge or experience, Merchants don’t always consider the initial point of entry into the affiliate marketing channel and in turn suffer negative repercussions which include loss of time, money and affiliate relationships. Adequately preparing and launching a positive and strategic affiliate program from day one is critical and will save a Merchant weeks and months of time spent on damage control. At the end of the day, I think we can all agree that a Merchant would rather focus on more important things like growing and supporting a healthy affiliate program and receiving a higher ROI, than wondering what the heck happened!

Nice article Shawn!

Emilio Yepez
Andy Rodriguez Consulting
emilio@andyrodriguez.com

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