Affiliate Marketing is Exploding in the UK

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The UK affiliate marketing space is expected to grow 60% in 2006, breaking through the £2 billion mark to an estimated value of £2.16 billion, according to E-consultancy’s Affiliate Marketing Buyer’s Guide.

The Affiliate Marketing Networks Buyer’s Guide features useful insight from key industry players like Jess Luthi and Steven Brown, as well as detailed profiles of the affiliate networks for the UK market.

Some other highlights from the report:

• Affiliate marketing networks seek to differentiate themselves through service and specialization within increasingly competitive marketplace.

• ‘Super affiliates’ lead the way in move towards ‘Affiliate 2.0‘.
• Rise in number of merchants using affiliate marketing for lead generation and brand building activity.
• Wider adoption of hybrid payment models, with some publishers charging advertisers on a cost-per-click (CPC) basis and cost-per-mille (CPM) basis as well as cost per acquisition (CPA).

More details at http://www.e-consultancy.com/