Can it be… is affiliate marketing really dead? No, not really. Just wishful thinking from the CEO of IntegraClick?
Being the affiliate geek I am, I keep an eye on new domains registered with “affiliate” in them, and this past Monday, John Lemp, CEO/Owner of IntegraClick (or one of his underlings) registered AffiliateMarketingIsDead.com.
IntegraClick runs a CPA network, ClickBooth, so I would imagine they want to see the industry thrive. Perhaps they just want to kill the vernacular.
I notice they’ve adopted the newfangled titles of publisher and advertiser, rather than affiliate and merchant.
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