Affiliate Marketing in the O.C.

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The Orange County Register recently published an affiliate marketing overview, “Online bargain sites fueled by retailers.”

Affiliate programs, in Internet time, have been around forever – dating back to the mid-1990s when I had to define the word ‘Internet’ in my stories. Back then, ordinary people could make a living off affiliate programs. And with a minimal number of consumers shopping online, online stores needed the extra promotion.

But the whole industry has changed, said Shawn Collins, founder of the semi-annual gathering Affiliate Summit.

“Everything was prehistoric. You couldn’t log in to see your sales. It was done by e-mail. There wasn’t all the linking options,” said Collins, who joined Amazon’s affiliate program in 1997. “Back then, it was pretty common for people to be satisfied to make enough money to cover their Internet bill, making $20 to $40 a month. Today, there’s a whole breed of super-affiliates who are making six figures or more.”

Read the complete article at http://www.ocregister.com/articles/affiliate-affiliates-deal-2035092-programs-many.