E-consultancy has published a free, 10-page briefing, which contains a write-up of a roundtable on affiliate marketing (registration required).
The document contains an overview of the UK market (including market valuation and trends), key points emerging from the discussion, statistics, and resources.
- Polarization between super affiliates and smaller affiliates
- Best practice for incentivizing affiliates
- Greater communication between merchants and affiliates
- Role of affiliate networks
- Improving affiliate performance
- The future of affiliate marketing
Attendees included representatives from the following companies: affiliatehealthcheck.co.uk, AKQA, audible.co.uk, buy.at, Carphone Warehouse, Firebox.com, lastminute.com, Mars Drinks, Norwich Union, OMG, P+O Ferries, TheTrainLine.com, YELL.
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