Affiliate Marketing Blog by Shawn Collins

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E-consultancy has published a free, 10-page briefing, which contains a write-up of a roundtable on affiliate marketing (registration required).

The document contains an overview of the UK market (including market valuation and trends), key points emerging from the discussion, statistics, and resources.

• Polarization between super affiliates and smaller affiliates
• Best practice for incentivizing affiliates
• Greater communication between merchants and affiliates
• Role of affiliate networks
• Improving affiliate performance
• The future of affiliate marketing

Attendees included representatives from the following companies: affiliatehealthcheck.co.uk, AKQA, audible.co.uk, buy.at, Carphone Warehouse, Firebox.com, lastminute.com, Mars Drinks, Norwich Union, OMG, P+O Ferries, TheTrainLine.com, YELL.

Download the Affiliate Marketing Brief for March 2008.

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