Ad:tech Attendees Talk What’s New, What’s Next

April 24th, 2006 · Comments

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Thousands of advertising, marketing and media professionals hit San Francisco this week for another edition of ad:tech. What’s on their mind as these executives prepare to walk the exhibit floor aisles, man the booths, speak at sessions or attend them, dine with partners and make eye and hand contact with prospects?

As in years past, ad:tech San Francisco on April 26-28 will showcase the latest in interactive marketing technology and practices. Expect discussions around search, e-mail, online ads, campaign management, delivery, integrated marketing, blogs, RSS, rich media, loyalty and lead generation.

“The biggest issue on our minds is finding cost-effective marketing opportunities that can scale,” said Rick Fernandes, CEO of Webloyalty.com Inc., Norwalk, CT. “There are many places to market, but typically when you find a good one, it is difficult to ramp to large volumes — that, coupled with the fact that the market is constantly changing as you try to place your marketing dollars.”

Webloyalty, a post-transaction loyalty specialist, has attended ad:tech for more than five years. The booth is a major marketing vehicle for the company.

“We feel that it is a show at which it is important to be present if you’re a player in the interactive marketing or media space,” Mr. Fernandes said.

Firms like lead generation specialist Q Interactive, Chicago, find ad:tech has become a critical show. The company will use the venue to launch its Q Interactive Network E-Mail Services. This predictive modeling and yield management offering aims to help publishers gain incremental revenue from their e-mail lists.

Shawn Collins, an affiliate marketing expert and producer of the Affiliate Summit 2006 East July 9-11 in Orlando, FL, expects interesting developments at ad:tech.

Continued at http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=36564

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