AdSense for Video

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I was just reading over at The Next Net about how video search engine Blinkx is putting the final touches on a new advertising platform for Web video code-named Project Trilby.

When it launches next Monday it will be called blinkx AdHoc. It will offer media companies and video sites a way to place targeted ads alongside (or even in) Web videos based on the specific words spoken in the videos, as well as their overall context.

Web video advertising is the fastest-growing segment online, yet nobody really knows how to make those ads as relevant as search ads.

Blinkx CEO Suranga Chandratillake says:

“You need something akin to AdSense for video, which is what we have built.”

This all sounds very interesting, but the pat about it being “AdSense for video” strikes me as a little odd. I mean, it’s one thing if a third party anoints it with such a moniker, but when the CEO says it about his own release?

After all, isn’t Google doing their own “AdSense for video” thing?