AdMob Mobile Metrics

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AdMob, the popular mobile affiliate network, had published AdMob Mobile Metrics, a new report with market level data derived from data collected by AdMob.

This initial report covers the month of September and includes manufacturer, device and country-specific data on AdMob’s top four markets by impressions served: US, UK, India and South Africa.

They plan to add additional countries and handset capability data in future releases. AdMob plans to release new free reports on a monthly basis.

Some interesting bits from the data:

• Three of the top five devices in the US are Smartphones.
• South Africa and Indonesia are both in the top five markets.
• The iPhone is already generating meaningful mobile web traffic.
• All ten of the top ten devices in India are made by Nokia.

Visit http://www.admob.com/metrics/ for the complete report.