AdMob Mobile Analytics Launches
Posted by Shawn Collins on April 30th, 2008 | 9 Comments
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AdMob is launching AdMob Mobile Analytics, a free solution for advertisers and mobile web site owners to understand and optimize their offerings.
This new solution was created to enable more advertisers to ramp up their mobile advertising spend, since they can finally start to measure deeper effectiveness of campaigns.
Also, affiliates will be able to gain actionable insights into their mobile sites and deliver the best mobile Web user experience available.
Some highlights from AdMob Mobile Analytics:
- Advertisers will be able to measure mobile campaigns beyond just how many “clicks” an ad campaign received.
- Affiliates can see who their audience is comprised of, where they come from, which pages they are visiting, and for how long.
- All of AdMob’s Mobile Analytics is free for unlimited use.
- Advertisers can measure the effectiveness of various mobile ad campaigns across all networks, such as Third Screen Media or Google. The advertiser can compare the effectiveness of each campaign using AdMob Analytics. You do not need to use AdMob advertising to use AdMob Analytics.
Private beta sign-ups begin today at http://analytics.admob.com.
- Posted in Affiliate News
9 Comments
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On May 1 @ 1:06 am posted[...] AdMob Mobile Analytics Launches [...]
Ahhh it's nice to be a market leader and have imitators try and keep up, imitation truly is the sincerest form of flattery.
Being first to market in October last year we are in a position that since having launched Amethon Mobile Analytics there have been 6 other vendors who have now launched mobile analytics applications in one form or another.
They all have their strengths and weaknesses (check out an independent review by Bryson Meunier of Resolution Media http://www.brysonmeunier.com/the-mobile-seo-s-g... if you want a list of vendors).
It’s important to point out that Amethon are still the only vendor to use Wireline Capture – so we see 100% of the traffic from the cellular phone browsers to the mobile content webservers, importantly this also means that there is no additional ‘weight’ added to the content pages through the use of page tags or pixel beacons which whilst not an issue on desktop analytics is a heavy burden on limited mobile bandwidth.
It's great to have more competition from Admob but as was discussed at the New York Mobile Monday panel earlier this week the real issue with using an advertisers networks analytics is you are then stuck with them. You are tied to relying on their platform to tell you how much money you spent with them, and you are also not able to track alternative competing ad network providers.
It's a great solution when it's free but free always has strings in one form or another.
If you want a truly independent view on what's happening with your mobile content come over and check out http://www.Amethon.com
Regards,
reply to this commentDean Collins
http://www.Amethon.com
Dean.Collins@Amethon.com
Phone: +1 646-240-4043
Nice demo.
Will be interesting to see how it compares with the established Mobile Analytics like http://www.bango.com/analytics and mobileitycs.com
Also interesting to see how it works vs the alternatives and vs Google analytics.
reply to this commentYes, what is this going to mean for Mobilytics? They need to get their product out the door asap it would seem.
reply to this commentShawn,
Your article says “Advertisers can measure the effectiveness of various mobile ad campaigns across all networks”. At Bango, we greatly respect what AdMob has done to kick start this mobile advertising revolution but you have to ask yourself “Are you going to get true independence from one ad network?”
That's why the likes of Omniture and Coremetrics have an important role to play in the PC world. We believe the same will happen on mobile. We launched Bango Analytics in February so marketers could track the success of their mobile ad campaigns – http://www.bango.com/analytics – with that independence upmost in our minds. Read our Tapatap case study to see why they used us an auditing tools across multiple ad networks – http://www.bango.com/casestudies
BTW your affiliates can use us to audit their link sharing schemes on mobile, just as Tapatap has done.
reply to this commentHi Sarah -
I got the language from their release.
Admittedly, I am not so familiar with mobile, and AdMob has reached out to me when they have news.
reply to this commentI suspect that Admob's customers have been asking for analytics for some time, so they can measure the results they get. Bango saw this demand back in 2006, so they added the “Bango Vision” product with basic analytics last year and launched the “full on” Analytics ( http://www.bango.com/analytics ) in February 2008.
Admob's “in-house” analytics may help keep their customers interacting with admob, even when they use other advertisers or invest their money in search. It will give Admob valuable intelligence about the success or otherwise of site owners – even if they start to buy advertising from Yahoo, Google, Microsoft etc. As with Bango they have a powerful platform that can be leveraged into analytics. It will be good to see if they come up with any innovations in technology that move the industry onwards.
The other interesting angle is that the Bango community ( http://forums.bango.com ) is very active in sharing experiences with different advertising channels – and if people sign up to Bango they might learn about Admob competitors ..
As I read the landscape its:
Bango: Thousands of customers, released product based on established systems / platform. Powerful real-time API to allow site adoption. Advertiser independent.
Amethon: A handful of customers. Wireline tap (no extra info available). Suited to big boys that are looking for a big tool.
Mobilytycs: Under development. No known customers.
Wapalizer: Small scale, live tool. Inaccurate results. Lag.
Google Analytics: Does not work on most mobile browsers.
reply to this commentThere is already a live mobile analytics solution. At http://mobilestats.ro.
What I found very interesting is to compare Bango and AdMob data with this one.
For example at Bango Analytics Live you will found out that the top handsets are some SonyEricsson and Nokia 6200 while http://mobilestats.ro gave the Apple Iphone as the top handset by far.
reply to this commentThere is already a live mobile analytics solution. At http://mobilestats.ro.
What I found very interesting is to compare Bango and AdMob data with this one.
For example at Bango Analytics Live you will found out that the top handsets are some SonyEricsson and Nokia 6200 while http://mobilestats.ro gave the Apple Iphone as the top handset by far.
reply to this comment