Affiliate Marketing Blog by Shawn Collins Affiliate marketing news and opinion from Shawn Collins, an affiliate marketer since 1997, co-founder of Affiliate Summit and author of Successful Affiliate Marketing for Merchants.

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I met Cresta Pillsbury, Director of Business Development for HACKER SAFE, at Affiliate Summit earlier this week. She mentioned how HACKER SAFE had created their own affiliate tracking and reporting, rather [...]

This is chapter 10, Paying Your Affiliates, of Successful Affiliate Marketing for Merchants.
There are a handful of issues to contend with when paying affiliates.
Items to be addressed include the payment frequency (how often you’ll be paying affiliates), minimum payment or payment threshold (amount an affiliate must earn to generate a commission payment), levels (increased [...]

DoubleClick Performics unveiled AffiliateDirect at Affiliate Summit in Miami.
AffiliateDirect enables online retailers and affiliate managers not associated with DoubleClick Performics to license the company’s affiliate marketing technology and access the DoubleClick Performics Affiliate Network for the first time.
“Full-service affiliate marketing continues to be a core business for DoubleClick Performics, but now smaller advertisers [...]

Commission Junction has announced a restructuring of their executive-level responsibilities by region (East & West) for both their advertiser and publisher development teams.
Dave Osman has assumed the position of Vice President, Client Development – West, and he will be responsible for the advertiser and publisher development teams and their clients located west of the [...]

Affiliate Summit 2007 East is now one for the history books. It’s been an educational and exhausting marathon of affiliate marketing that began for me on Thursday, July 5 when I arrived to prepare for the conference.
The final day of Affiliate Summit began with a keynote chat moderated by Emcee Lisa Riolo with Rob Kniaz, [...]

Affiliate Summit Day Two is in the books, and what a long day it was. Big crowds, sessions, events, networking, etc. - my head is still spinning.
The day kicked off with the keynote from Ze Frank and he had the crowd going crazy with the laughs with his observations on Web 2.0 and the general [...]

NetMargin, a division of Datran Media, announced today that they have incorporated BrandShield, an email compliance dashboard and enforcement tool, into their affiliate marketing platform.
The proprietary BrandShield dashboard enables advertisers, publishers and list owners to monitor and manage compliance, preventing potential delays and other mailing challenges.
BrandShield integrates the privacy and CAN-SPAM compliance [...]

Just returned from the epic ABestWeb & ShareASale “Under the Stars” Party - great time, fun conversation, but a bit too hot for this north-easterner.
It’s been a long day with registration starting at 8am and the Affiliate Meet Market ran from noon to 6pm. Booth setup was today, too, and I shot a brief video [...]

Missy Ward, co-founder of Affiliate Summit, chats with a crowd in Miami on the day before Affiliate Summit 2007 East on charity fundraising efforts to benefit the March of Dimes.

This is chapter 9, Tracking Your Affiliate Program, of Successful Affiliate Marketing for Merchants.
It should go without saying that your affiliate program tracking and reporting have to be reliable.
You have a few different options for tracking your affiliate program.
You can go with an affiliate network, pick up software off the shelf, or roll your [...]