Affiliate Marketing Blog by Shawn Collins

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Entries from August 2008

Decline of the Booth Babe

July 24th, 2007 · 23 Comments

Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top right to get updates by e-mail.Booth babes are an institutionalized component of trade shows, but does their presence present more risk than reward to exhibitors?
The slang term ‘Booth Babe’ has occasionally been used to refer to [...]

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Tags: Affiliate Opinions · Affiliate Stats

buy.at on Affiliate Thing

July 24th, 2007 ·

This week on the Affiliate Thing show, we’ll be chatting with Malcolm Cowley from the UK affiliate network buy.at.
Malcolm will be answering some questions on buy.at’s offering in the US, differences between the US and UK affiliate industries, as well as European and US affiliate networks trying to crack the UK.
The Affiliate Thing show airs [...]

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Tags: Affiliate Resources

How hard is PopShops for affiliates?

July 23rd, 2007 · 8 Comments

PopShops, an affiliate showcase tool, recently posted a video of one of their three year old users, Lucas.
It’s a quick and easy overview of how affiliates can implement PopShops on their site.
C’mon affiliates, give it a shot. If a three year old can do it, you can, too. I’ve played around with it, and it [...]

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Tags: Affiliate Resources

Outsourced Affiliate Program Management

July 23rd, 2007 ·

What are the advantages, if any, of retaining an affiliate management company to run our new affiliate program? Would outsourced affiliate management be redundant, since we’ll be joining an affiliate network and they’ll be managing the affiliates?
It really comes down to your resources and your experience in affiliate marketing.
If you have faith in somebody who [...]

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Tags: Ask Shawn Collins

Pay-Per-Click Success

July 22nd, 2007 · 2 Comments

The July issue of Affiliate Classroom Magazine is now available and the focus this month is on Pay-Per-Click (PPC) advertising.
While most any affiliate marketer knows about PPC advertising, many affiliates are timid about going into things big time as a PPC affiliate, due to the risk of spending big and earning little if [...]

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Tags: Affiliate Resources

Data Feeds for Affiliate Marketers

July 21st, 2007 ·

What is the definition of a data feed, and what is the difference between a dynamic and static data feed?
A data feed is a file that enables affiliates to create a database driven site that features the products for a given merchant.
There are a lot of different fields in that file. Typical fields are the [...]

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Tags: Ask Shawn Collins

User Generated Affiliate Video

July 20th, 2007 ·

I am very interested in the possibilities of affiliate marketing and video, so it was exciting for me to chat with the guys from Qoof.com about what they’re doing.
Jon Stefansky, EVP of Sales and Marketing of Qoof.com explained their services…
“Basically Qoof is a video commerce company. We allow affiliates to create their own user generated [...]

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Tags: Affiliate Resources

One Thing I Learned at Affiliate Summit

July 19th, 2007 ·

I got blog tagged by Anik Singal from Affiliate Classroom to share one thing I learned at Affiliate Summit.
Unfortunately, I didn’t really get an opportunity to attend any complete sessions, though I have read all of the presentations and the videos will be ready soon (stay tuned).
Then again, just like when I was in college, [...]

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Tags: Affiliate Opinions

Recruiting an Affiliate Manager

July 18th, 2007 ·

Lisa Picarille and myself welcomed Michael Demby, Executive Recruiter at AC Lion. Topics discussed included what companies are looking for when hiring affiliate managers and average salaries.
Affiliate managers searching for positions should contact Michael at M.Demby@aclion.com.
We also gave a recap of Affiliate Summit 2007 East, and discussed affiliate commissions by debit card, Google AdSense [...]

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Tags: Affiliate Resources

Kowabunga! Technologies to Go Public?

July 18th, 2007 · 1 Comment

There is speculation on SeekingAlpha.com that Think Partnership (AMEX: THK) might spin off the company’s network division into a separately traded Nasdaq listed company named after its highly regarded “Kowabunga!” unit.
According to a piece by John Gilliam, several large independent shareholders of Think Partnership sent a letter addressed to CEO Scott Mitchell and the Board [...]

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Tags: Affiliate News · Affiliate Opinions