Affiliate Marketing Blog by Shawn Collins Affiliate marketing news and opinion from Shawn Collins, an affiliate marketer since 1997, co-founder of Affiliate Summit and author of Successful Affiliate Marketing for Merchants.

I am launching a site for school programs and want to add a page with affiliate links. While checking out, the buyer must select the school they wish to benefit by that sale (a portion of the sale goes to the school). How can we have that tracking for each school?

I speak with lots of affiliate managers and hear a recurring frustration - many simply don’t have the toolset to effectively communicate with their affiliates.

Virtual tradeshow eComXpo kicks off the latest show this week: October 24-26, 2006. Passes are free and there are lots of opportunities to learn and network.

Can you please tell me how I can do analysis to determine if my affiliate program is good, and can you please give some references of the affiliate Web sites or books?

The final session at Affiliate Summit 2006 East was Lessons Learned.

Affiliate Summit has named Lisa Riolo as the MC for Affiliate Summit 2007 West. The conference is taking place January 21-23, 2007 in Las Vegas.

I am conducting a Webinar, Affiliate Marketing: Only the Performers Survive, on Wednesday November 15th 2006 at 2 PM EST.

Linda Buquet has launched Affiliate Marketing BUZZ, a news aggregation site that features the all the top affiliate marketing blogs and commentary.

We sell products that have a high conversion rate but low market exposure, and so we want to set up an affiliate program. Where do we start?

Affiliate Marketing Legal Issues, a panel session moderated by Rachel Honoway at Affiliate Summit 2006 East, is now available as a transcript.