Affiliate Marketing Blog by Shawn Collins

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Entries from June 2008

Ask Shawn Collins: Promoting a New Affiliate Program

September 30th, 2006 ·

We just launched our affiliate program, but affiliates don’t usually visit our site. After launching the affiliate program, where would you announce the program?

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Tags: Ask Shawn Collins

CPA Empire Numbers are Plummeting

September 29th, 2006 ·

I was just reading on the CPAEmpire.com Blog that big changes are in store, and affiliates are getting worked up over a big anticipated drop in numbers for Q4.

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Tags: Affiliate News

Ask Shawn Collins: Rules for Dumping Affiliates

September 29th, 2006 ·

I’ve got a affiliate program that has a lead and sale component. Essentially, we payout an x amount for the lead and an additional y amount for the sale. Obviously, the important part is the sale. The lead is there to attract and help the affiliate as he optimizes his program. But then, there are some affiliates who are getting leads and zero sales. These guys might be hacks or they just might not be good. So my question is: a) can you terminate these affiliates from your program? b) on what grounds? and c) is it ethical?

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Commission Junction Announces 2006 Horizon Award Winners

September 28th, 2006 ·

ValueClick, Inc.’s (Nasdaq:VCLK) Commission Junction has announced the 2006 Horizon Award recipients at Commission Junction University (CJU) 2006, its eighth annual client conference.

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Tags: Affiliate News

eBay Affiliate Link Migration Begins

September 27th, 2006 ·

eBay Inc. (NASDAQ: EBAY) has launched the final phase of Project Rover, their new affiliate linking infrastructure.

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Tags: Affiliate News

Affiliate Summit Establishes Advisory Board

September 26th, 2006 ·

Affiliate Summit has announced the formation of an advisory board as part of the company’s strategy to expand and further develop the conference series.

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Tags: Affiliate News

Affiliate Summit Agenda is Up

September 25th, 2006 ·

The agenda for Affiliate Summit 2007 West is up on the site.

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Tags: Affiliate News

Practical Search Data for Affiliate Marketers

September 24th, 2006 ·

Pay per click search marketing and search engine optimization are two of the core methods employed by successful affiliates. Experienced affiliates and newbies alike will find lots of valuable information in the latest MarketingSherpa guide to search.

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Tags: Affiliate Resources

New Chief Executive for UK Affiliate Network buy.at

September 23rd, 2006 ·

buy.at, the largest independent affiliate network in the UK, has announced Kevin Cornils as its new Chief Executive.

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Tags: Affiliate News

Ask Shawn Collins: Pay Per View Affiliate Videos

September 22nd, 2006 ·

I heard on the Shoemoney show that Affiliate Summit videos were available pay per view, but can’t find them. Where are they?

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Tags: Ask Shawn Collins