Affiliate Marketing Blog by Shawn Collins

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This is Phase I of the Link Management Initiative (LMI) at CJ. Affiliates still have the option [...]

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There is an interesting, new advertising opportunity called The 1000-Word Page. It’s a cross between buying a keyword text link and renting a little piece of artistic expression.
The 1000-Word Page is what it sounds like… a minimalist page composed of 1,000 popular English words placed randomly.
The folks behind the page are selling each word [...]

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Back in the early days of affiliate marketing, the number of affiliates in the program determined its success. In December 1999, at the Affiliate Solutions NYC conference, jaws dropped during the keynote from Tim Choate, then the president/CEO of FreeShop. He boasted about his network of more than 100,000 affiliates.
The crowd was in awe of [...]

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Google is launching an affiliate network. At least that’s the word from David Jackson of Seeking Alpha, a network of stock market and finance sites.
In his blog, “Google Launches ValueClick Killer,” states:

Google is launching a fully-fledged cost-per-action — otherwise known as affiliate marketing — network. Let’s not mince words. This is Google’s ValueClick (VCLK) [...]

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I was honored last night at the 3rd Annual LinkShare Golden Link Awards with the Performance Marketing’s Most Vocal Advocate.
The LinkShare Golden Link Awards took place at Cipriani in New York City.
Judges for this year’s LinkShare Golden Link Awards were Bob Johnston, President and Executive Director for the Executive Council of New York; Kerry Murdock, [...]

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Direct Response Technologies has announced the DirectTrack Bid Management service, a new Web-based tool designed to manage bids for paid search campaigns and track ROI.
The service integrates Direct Response Technologies’ DirectTrack affiliate management platform with its KeywordMax paid search bid management tool.
According to the press release, this is the first service offering in the [...]

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Where can I find a top flight affiliate manager for my company?
The first issue you’ve got to address is the compensation you are offering to run your affiliate program. I am frequently asked by company owners to refer them to successful affiliate managers, and often they are only willing to pay on a commission basis.
The [...]

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Affiliate Summit has launched the Affiliate Buyer’s Guide, a directory of products and services for affiliate marketers.
You can find products and services in the Affiliate Buyer’s Guide with the search tool or by drilling down through the product and service categories.
The Affiliate Buyer’s Guide was created in an online format after a lot [...]

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What are the limitations of using affiliate programs in networks?
That’s a pretty open-ended question, and I am not sure if it’s being posed from the affiliate or merchant perspective. So I will give my opinion on both sides.
As far as affiliates are concerned, the presence of a network indicates a cost center for the merchant, [...]

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Location: Club Motion, Pleasure Island, Downtown Disney Marketplace
Time: 8:00pm - Midnight
Date: Monday, July 10
Get All Lit Up At The Show’s Hottest Party!
We invite you to trip the light fantastic at the hottest event of this year’s show, The Pure Imagination Party. You’ll be glowing from head to toe as you indulge yourself in a [...]

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