Affiliate Marketing Blog by Shawn Collins Affiliate marketing news and opinion from Shawn Collins, an affiliate marketer since 1997, co-founder of Affiliate Summit and author of Successful Affiliate Marketing for Merchants.

Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top left to get updates by e-mail.How can affiliate managers build a relationship with affiliates, when it seems like they don’t care? They build dozens of sites and join dozens of programs, giving little attention to your [...]

Many affiliates love Google AdSense, because AdSense serves up ads for them that make sense for the content on their sites. It cuts out a lot of the guesswork about which ads would perform best.
And it’s no secret that contextual text ads have a fantastic ROI. There are lots of success stories out there [...]

The following is what Todd Taylor of TaxBrain had to say in response to the question, What is the Future of Affiliate Marketing?
As a merchant, AM has become the strategic method of revenue generation for our online product. The ROI for AM approaches that of our keyword spend but without the stomach ache.
Gone are [...]

I’m fairly new to this. I am trying to help a company expand and improve the performance of their program. I am looking for some standards to measure our performance against. Are there any numbers on conversion rates (impressions to click thru’s % and click thru’s to sales)?
I’ve been compiling a wide array of data [...]

A recently settled CAN-SPAM complaint underlines the liability of companies for the actions of their affiliates.
Backed by a U.S. District Court in Nevada, the Federal Trade Commission (FTC) is requiring several porn sites keep detailed records on affiliate marketers.
The injunction order, filed in August, requires defendants obtain a name, address and working phone [...]

Welcome to the AffiliateTip.com Newsletter for November 2005. Be sure to check out the AffiliateTip.com blog for the latest news and information at http://www.affiliatetip.com/blog/
Topics in this issue:

Affiliate Summit 2006 News
What is the Future of Affiliate Marketing?
Affiliate Marketing 2.0
Affiliate Program News
How to Use Links To Maximize Google PageRank
Top 10 Affiliate Programs - October 2005

How long does it usually take to setup a successful affiliate program? And what do you suggest to speed up the process? I started as an Affiliate Manager 2 months ago, and launched our program about 1 month ago through a couple of affiliate networks. Our company didn’t have any affiliate programs before I started. [...]

The genesis of mainstream affiliate marketing was the CDnow buyweb program back in 1994, by most accounts. Back then, CDnow was focused on “looking for small sites to link to (them),” according to The CDnow Story.
What a difference a decade makes. In those early days of affiliate marketing, it was a simpler channel, or [...]

Anik Singal has written an interesting article on proven strategies that can help affiliates improve their position on SERPs (Search Engine Result Pages).
He covers eight tips for maximizing PageRank through proper link tactics based on his own observations and analysis, discussions with experts from all over the world, and plain old trial and error.
The article [...]

New York, November 16, 2005 – Performics, the performance-based marketing division of DoubleClick Digital Advertising Solutions, today announced that its affiliate marketing client, Sears.com earned recognition as the Best Affiliate Marketing Campaign at the Ninth Annual ad:tech Awards Ceremony Monday in New York City. Sears, Roebuck and Co. worked with Performics to develop new categories [...]