Affiliate Marketing Blog by Shawn Collins Affiliate marketing news and opinion from Shawn Collins, an affiliate marketer since 1997, co-founder of Affiliate Summit and author of Successful Affiliate Marketing for Merchants.

Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top left to get updates by e-mail.NORTHBROOK, Ill.–April 25, 2005– Company Expects to Meet, and Possibly Exceed, Its 2005 Earnings Guidance of $0.20-$0.25 Per Share on a Fully Diluted Basis
In a move that [...]

I ran into Carolyn Tang of Orbitz at Ad-Tech and asked her what she thinks about the future in affiliate marketing, as far as non-traditional ways of driving traffic.
Here’s what she had to say…

I think affiliates are finding more and more ways, more and more avenues to drive traffic online.
So, some of the traffic isn’t [...]

Last week, some hacker snuck in a back door of the AffiliateManager.net forum and deleted everything.
The bad news is that neither my host nor I had a backup of the forum activity. That means nearly two years of valuable conversations among hundreds of affiliate managers are now gone for good.
On the other hand, I’ve abandoned [...]

I am heading out to Ad:Tech in San Francisco to speak on a panel (Affiliate Marketing: Step by Step Overview) this coming Monday.
I’ll be joining Ryan Erwin (Director eBusiness, Oakley, Inc.) and Carolyn Tang (Affiliate Manager, Orbitz) on the panel, which is being moderated by Peter Figueredo (CEO, NETexponent).
There are always plenty of interesting characters [...]

In your experience do affiliate contest work? If so, what are some examples of the types of contest and prizes offered?
The well executed affiliate contest can definitely work, but there are many factors that will impact how well the contest comes off.
If you are going to have a contest based on total volume of [...]

With minimal research, I found 10 firms who offer to promote my site to thousands of publishers on a cost per sale basis. So what am I missing? It seems like they can deliver this new merchant to paradise. What gives?
Those are CPA networks, and while some have the potential to drive a [...]

Welcome to the AffiliateTip.com Newsletter for April 2005. Be sure to check out the AffiliateTip.com blog for the latest news and information at http://www.affiliatetip.com/blog/

Affiliate Marketers and Email: Not Perfect Together
Ask Shawn Collins: Finding Legit Affiliate Programs
Affiliate Tip - Testimonials as Text Links
Affiliate Program News
Archaic Affiliate Management in the U.S.
Top 10 Affiliate Programs - March [...]

So I was just wrapping up some work at about one this morning, and I get an email notifying me of a reply to a thread on my AffiliateManager.net forum.
It was weird - these emails are supposed to come from me, but this one was from an odd address. I clicked the link to see [...]

MarketingSherpa published an interesting case study on the techniques employed by Oakley to protect their brand.
The case study focused on five tactics used in the Oakley affiliate program in their brand protection efforts:

Recruit aggressively
Filter Applicants Just as Aggressively
Develop strict criteria for affiliate marketing tactics
Seasonal Incentives
Communicate frequently
The case study was largely a manifest of best practices [...]

SAN FRANCISCO, CA — 04/19/2005 — Revenue, the first and only magazine focused on the fast-growing field of Internet performance marketing, announced a new partnership with Mezine.com Inc., a technology provider that offers a simple software interface that helps people quickly build their own professional website, according to Montgomery Media International (MMI), a Montgomery Research, [...]