Affiliate Marketing Blog by Shawn Collins

Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top right to get updates by e-mail.If I have $300 to spend on learning materials for how to run an effective affiliate program, where should I spend it?
Let me preface this by saying that I am not [...]

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Recruiting good affiliates will be essential to our success, and we’d love to reward steady producers. What’s a VIP commission and is that something you manage through your affiliate network?
The technical definition for a VIP commission is that it’s a necessary evil. Basically, it’s a level of commission above the public offer to affiliates that [...]

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Every day, there are stories in the headlines that can be related to a product or service that has an affiliate program. Sometimes the connections are more obvious than others.
For instance, on April 27, 2005, the Associated Press ran a story about how President Bush had just signed legislation aimed at helping parents keep [...]

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This past Monday, I joined Ryan Erwin (Oakley) and Carolyn Tang (CheapTickets, Orbitz) for an affiliate marketing panel at Ad:Tech. The panel, expertly moderated by Peter Figueredo (NETexponent), was billed as an overview of “best practices in establishing, growing, optimizing, and policing affiliate programs.”
It was a good discussion, as Ryan, Carolyn, and myself provided our [...]

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Adware purveyor WhenU raised $20 million in private equity through ABS Capital Partners, according to Red Herring. The firm said it would use the moneys to flesh out its marketing and distribution efforts, an effort it already had underway as part of its effort to distinguish itself from spyware companies.
The $20 million may be short [...]

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Dr. Ralph F. Wilson, Wilson Internet Rocklin, CA
Editor: I’ve long encouraged merchants to have affiliate links point to their domains to raise PageRank for the site. But the situation isn’t so clear these days. Here is an excerpt from my Report on Affiliate Management Software 2005. You’ll see the complexity - some of this is [...]

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The premier affiliate marketing conference is launching a new affiliate marketing newsletter that will feature news, top offers and resources.
We (Missy Ward and me) are bringing together writers that work on the front lines of affiliate marketing to give an insiders view of what’s going on.
No blurring of the lines between advertisers and editorial [...]

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Merchants in KowaBunga! Technologies’ Kolimbo network are receiving a note this week to help in their anti-spyware efforts.
According to the announcement, KowaBunga! has been working with some of their merchants and third parties to help identify spyware within different programs.
One of their merchants, DishPronto.com, has taken the lead in this effort, and they want to [...]

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COSTA MESA, Calif., April 25 — Experian® today announced that it has acquired Thermo Media, LLC, also known as Affiliate Fuel, through Experian Interactive(SM), the new name for the organization comprised of Experian Consumer Direct(SM) and MetaReward. Affiliate Fuel is a leading pay-for-performance advertising network and will add complementary products and services to Experian Interactive’s [...]

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Some news from Performics today…
Dear Valued Partner,
As you may be aware, several months ago Performics’ parent company, DoubleClick, began exploring strategic options to maximize shareholder value. Today we are pleased to announce that the Company has entered into a definitive agreement in which Hellman & Friedman LLC will acquire DoubleClick in an all cash [...]

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