Affiliate Marketing Blog by Shawn Collins

Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top right to get updates by e-mail.AUSTIN, TX — 12/21/2004 — UnsubCentral, the industry leader in email list suppression management solutions, today announced that it strongly supports the Federal Trade Commission’s December 16 CAN-SPAM ruling. CAN-SPAM regulates [...]

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Affiliate marketers generally take an optimistic view of their business, but a recent report from MarketingSherpa suggests that affiliate marketers should pay more attention to the potential pitfalls.
The report–”Affiliate Marketing 2005–Do Merchants & Affiliates Have Unrealistic Expectations?”–reveals that a whopping 91 percent of merchants and 82 percent of affiliates said they expect revenue growth [...]

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One of the burning issues for affiliates is their Google Page Rank, as well as the Page Rank for other sites for potential link exchanges.
If you are not familiar with Page Rank, it is a numeric value that represents the relative importance of a site on the Internet. Well, in the world according to [...]

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What companies offer the best auto related merchants in their affiliate programs? I just signed up with LinkShare and Commission Junction, but they don’t seem to have that many automotive merchants.
It all depends on your criteria as to what makes the best affiliate program. There are automotive merchants for various auto-related brands and products across [...]

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This week I’m back with more handy advice for those of you who are serious about improving your affiliate programs and increasing the number of your active affiliates.
KISS — Keep It Simple, Stupid!
Make your navigation simple and easy to understand for the visitor. Leave the whiz-bang stuff to somebody else. Create pages that [...]

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Affiliate Summit 2005 is scheduled for June 13-14, 2005 in Las Vegas.
More details to come on the venue, pricing, call for papers, etc.
If you’d like to receive updated news as it is available, please visit http://www.affiliatesummit.com and opt-in to the newsletter.
[Excuse the minimalist look - a new site will be launched shortly.]

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I currently run an affiliate program, but we are having some difficulty finding a niche, since we are an industrial B to B site. Any suggestions on how to develop our program? It appears the affiliate marketing is basically consumer based but we still see some opportunities.
I took a peek at your program on CJ, [...]

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In the first installment, I covered affiliate issues ranging from commission checks being issues late to turnaround time for reviewing affiliate applications. Here are some more issues on the top of affiliate’s minds.
The Merchant Who Wouldn’t Leave
Affiliates tend to test many programs and drop those that don’t perform. This is an easy procedure with [...]

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MarketingSherpa’s December affiliate marketing survey results are in — and the results are stunningly different from our expectations.
2004 has been a particularly tough year with merchants’ fears of cookie stuffing and dishonest adware/spyware, CAN-SPAM legalities, and paid search arbitrage.
Many experts, including us, worried these factors would drive the estimated $1.5 billion affiliate marketing [...]

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KowaBunga! Technologies has launched a blog with the goal of “Delivering news, commentary and insight, from the heart and soul of the KowaBunga! team, directly to your desktop.”
It’s an entertaining read, and a nice window into the various personalities (including Ben Ellis, Jeff Doak, Jim Kukral, and Todd Farmer) over there at KowaBunga.
Here are some [...]

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