Affiliate Marketing Blog by Shawn Collins Affiliate marketing news and opinion from Shawn Collins, an affiliate marketer since 1997, co-founder of Affiliate Summit and author of Successful Affiliate Marketing for Merchants.

“Yesterday’s Performance-Based Marketing session at the DMA/AIM net.marketing conference struck quite a passionate debate regarding how much control companies should have over branding and affiliates.
The open panel session started off with basic information about performance based marketing but quickly spiraled into a juicy discussion over affiliate control.
The debate came down to whether companies should [...]